Apr 28th, 2009
Using text messaging to get the party started in your bar
With mobile phone penetration in the U.S. which increased continuously, has never been a better time to use this platform to attract and keep customers.
The text message advertising provides a cost effective method of targeting events and promotions to specific customer profiles. You might want to fill their premises on Monday or Tuesday night or you might want to remind customers of specific sporting events which were televised, but what the reason, text messaging lets you get the correct information appropriate to the client fast and productively.
So how you go about this?
You run a nightclub / bar busy. In a weekend night, the bar is full. To build your club the list of text message, you place cards in the store all the tables to tell clients join our club of sending text messages texting your name and interest (provide a list of interests such as sports, promotions, theme nights, pub quiz etc) to a number of the cell. This could be your cell number or a specific number of cell purchased for this purpose. Include the fact that anyone who texts in detail in the drainage will be a voucher for $ 50.00 that night. If you have a DJ, make sure that the announcement this through the night. At the end of the evening, the winning text, onto your voucher advising DJ and hey presto, 50 people had assembled its list of text message. You can now add a pattern to these lists according to your preferences.
As you plan your schedule of the event for months, remember to include the customer lists it as text to your preferences. Send a text message a week in advance and again the day before. Also add the following line to each of their texts to ensure that you comply with the relevant laws of privacy: to unsubscribe from this text, at any time . close to the answer then make sure you remove the client to ’s details from its database.
Over time, this database can come to include a large number of customers who come to trust your reminders as to what ’s coming on in the bar. If you need last minute to fill the bar, you could text a message saying that the first 20 people in the bar after receiving the text get a $ 5 gift voucher for the bar.
There are many ways to use the texts to their advantage. Just make sure that the offers and promotions, are worthwhile to your customers so they have outlined a few reasons to unsubscribe from their texts.